Biology by Nature. Human by Design.
Bartlett Brands took Biossance from an average “nature meets science” brand into a standout concept. Sephora called their launch “unprecedented.”
Our strategy tapped into the power of simplicity. Using a single ingredient brand story, we introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and remember.
Biossance holds themselves to the highest standard of sustainability. Likewise, we didn’t compromise when designing chic packaging in highly recyclable primary components and eco-friendly outer cartons made from sugarcane. Waste? Not.
An immediate disruptor, Biossance became one of the top skincare brands in Sephora after just a few weeks.